I covered many genres and categories of book promotions over my thirteen years as a graphic design for Powell's Books. One of my favorites was a buy-one-get-one-free mystery book sale. Nodding to the older pulp cover art with the illustration, I put the customer in the shoes of the mysterious viewer within the bookcase, or as the reader pulling out a free book from the shelves. Book promotions required a large number of deliverables with a wide range of dimensions for both print and web assets, the framing of the books within the shelve provided enough flexibility to successfully cover all them. This illustration was later used in an ad for the business itself in a mystery magazine.