I covered many genres and categories of book promotions over my thirteen years as a graphic designer for Powell's Books. The challenge with this one was to evoke a sense of mystery with a buy-two-get-one-free promo. I landed on the concept of putting the customer in the POV of someone hidden within a bookcase. The aesthetic met somewhere in-between old pulp covers and Nancy Drew. Book promotions required a large number of deliverables with a wide range of dimensions for both print and web assets, the framing of the books within the shelve provided enough flexibility to successfully cover all them. This illustration was later used in an ad for the company in a mystery magazine.