Deer Harbor Charters, Orcas Island's oldest whale watching company, needed a brand refresh that could compete in a crowded rack card environment dominated by boat-side wildlife photography. The stakeholders came in with a clear vision: they wanted original illustrations rooted in the nostalgic aesthetic of vintage travel posters, a deliberate departure from the photograph approach their competitors relied on. I redesign their brochure line and created accompanying merchandise, both built around a suite of original illustrations that honored that direction. The strategic centerpiece was a brochure cover illustrated from the whale's perspective, an approach that immediately distinguished the brand from competitors. The illustration series extended across posters, greeting cards, coasters, puzzles, and stickers, giving the company a cohesive and ownable visual identity.